Request for Proposals: Consultancy Services to Design and Conduct a Baseline Media Assessment of Oil Sector Coverage in Nigeria

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On July 13, 2015, NRGI launched the Media for Oil Reform (MFOR) program in Nigeria, a three-year initiative that aims to elicit reform by policy makers by enhancing skills of the media to better inform them of specific oil and gas sector governance problems and priorities, and creating the necessary pressure and exposure for these specific issues to be addressed.

The program will achieve this through provision to journalists of training programs; mentoring; access to expertise in investigations, data analysis and oil sector policy; grants; awards, and networking opportunities. The program combines knowledge and skill building with extensive opportunities for application in the training room and beyond.

In preparation for the implementation of MFOR and as part of a comprehensive monitoring and evaluation (M&E) effort to be undertaken in future, NRGI requires a baseline assessment to determine the current state of coverage of the oil sector by the Nigerian media.

The baseline will assess a sample of news and current affairs stories and analyses related to the oil sector across all media platforms over a seven-month period from January to July 2015. The purpose is to establish the quantity, quality, trends, and scope of oil sector coverage and to identify the journalists and media outlets that have reported about the sector during this period.

The baseline will inform decisions about the design and content of the MFOR program and provide evidence for future evaluation of the results and impact of the program.

NRGI seeks the services of a Nigeria-based firm or organization to design and conduct the baseline assessment.



Based on a work plan that will be agreed with NRGI, the consultant will:

  1. Review, adapt, and use NRGI’s existing M&E framework to assess the coverage of the oil sector in terms of:
    1. Number of news and current affairs stories, broadcasts, and such other content about oil;
    2. Journalists who cover the sector and such other contributors of content;
    3. Media outlets that cover the sector;
    4. Topics/subjects or issues that are covered;
    5. Patterns in coverage; and
    6. Selected qualitative elements of coverage based on key journalistic criteria.
  2. Create and maintain a record of all stories used in the assessment.
  3. Submit a comprehensive report with summaries, analyses, interpretations, and conclusions from the evidence collected. In addition to the findings, the report should highlight important patterns, provide comparative analysis of key variables, and make appropriate recommendations where necessary.


  1. The inception report to be delivered by September 7, 2015, will include: (i) a clear rationale for the baseline assessment; (ii) explanation of the methodology and the instrument(s) to be employed; (iii) the approach to analysis and reporting of findings; (iv) and a quick survey of oil sector reporting in order to identify and compile a preliminary list of reports, journalists, and media outlets that covered the sector from January to July 2015.
  2. The final report to be delivered by October 16, 2015, will describe in detail, analyze, and interpret the results of the assessment along the lines described in TOR 3.


  1. Brief and furnish the consultant with the necessary information about the MFOR program.
  2. Avail to the consultant all relevant background and working documents and materials.
  3. Provide technical expertise about the oil industry to support the development of an effective methodology.
  4. Review and approve reports and provide the consultant with feedback as and when sought or required.


The consultant will be engaged for 30 days spread over two months from August 17 to October 16, 2015.

Payments will be made in instalments upon submission of satisfactory deliverables as follows:

  1. Inception report: 30 percent
  2. Final report: 70 percent


  • Experience in monitoring and evaluating media performance, products, and services.
  • Proven competence in quantitative and qualitative methods of data collection, analysis, and presentation.
  • Ability to present numerical and qualitative findings in robust and compelling narratives.
  • Good understanding of the media industry in Nigeria.
  • Strong knowledge of Nigeria’s oil sector.
  • Good reporting writing skills.


August 17 – October 16, 2015



  • Application deadline: August 17, 2015
  • Send the following electronically and in PDF:
  1. An application letter including a description of the firm or organization’s competency and suitability for this assignment, names and qualifications of the leader and key technical staff who will handle the assignment, and names and contacts of three references
  2. A budget including a detailed breakdown of costs, charges, fees, and applicable taxes
  3. A sample of similar work
  4. An up-to-date profile of the firm or organization